// In Site Code (make sure Dev Mode is enabled) import wixLocation from 'wix-location'; import { session } from 'wix-storage'; $w.onReady(() => { // Check for the gclid parameter in the URL const gclid = wixLocation.query["gclid"]; if (gclid) { // Store it in session storage (persists during the visitor’s session) session.setItem("gclid", gclid); console.log("gclid captured:", gclid); } });
top of page

Are Travel Agents Still a Thing? Experts Weigh In

  • Writer: Joshua Rich
    Joshua Rich
  • Aug 31
  • 4 min read

August 31, 2025

Woman in polka-dot shirt thinking at desk with laptop, notebook, and pen holder. Books and plants in background. Daylight setting.

In today’s fast-paced digital world, many people are asking, "Are Travel Agents Still a Thing?" With the rise of online booking platforms and the do-it-yourself (DIY) travel trend, it’s natural to question the relevance of travel agents in 2025 and beyond. However, industry experts are weighing in with insights that highlight the invaluable roles travel agents play and how they can continue to thrive with the right resources outlined in a comprehensive Travel Agent Career Guide. Let's explore how travel agents operate today, supported by host agency support, certification and training resources, and more!


The Changing Landscape of Travel


Why People Still Use Travel Agents

Despite advancements in technology, many travelers prefer to work with travel agents for a multitude of reasons:


- Personalized Service: Travel agents provide tailored experiences based on their clients’ preferences, creating unique travel itineraries that perfectly suit their needs.

- Time-Saving: With an overwhelming number of choices available today, travelers often find it daunting to sift through options. A travel agent can streamline the process, saving time and effort.

- Expertise and Insights: Travel agents typically have in-depth knowledge of various destinations, enabling them to provide recommendations that travelers might not discover on their own.

- Problem Resolution: In the event of unforeseen issues such as cancellations or delays, having a travel agent can alleviate stress by providing immediate assistance and practical solutions.


Emerging Trends in the Travel Industry

The travel industry is constantly evolving, and several trends are shaping the future of travel agents:


- Sustainable Tourism: More travelers are seeking eco-friendly options. Travel agents who are knowledgeable about sustainable practices can attract eco-conscious clientele and recommend suitable destinations.

- Adventure Travel: As interest in unique experiences grows, travel agents who specialize in organizing adventure trips are becoming increasingly valuable.

- Luxury Travel: The demand for luxury experiences continues to thrive. Travel agents focusing on luxury travel often have access to exclusive supplier partnerships that can enhance their clients’ trips.


The Benefits of Being a Travel Agent


Certification & Training Resources

To be a successful travel agent, it’s crucial to stay informed and continually learn. Here are some valuable certification and training resources:


- Specialized Certifications: Completing courses from reputable organizations can elevate your credibility and broaden your knowledge about specific destinations or types of travel.

- Workshops and Webinars: Regularly participating in educational webinars keeps agents current on industry changes and sales techniques, crucial for improving their services.

- Networking Events: Attending travel industry conferences and trade shows helps agents build valuable connections and learn from their peers.


Host Agency Support

Joining a host agency can provide new travel agents with essential support to ensure their success:


- Mentorship Programs: Many host agencies offer mentoring options for new agents, providing guidance and helping them navigate the early stages of their careers important for their growth.

- Marketing Assistance: Numerous host agencies provide marketing resources to help agents effectively promote their services and attract clients.

- Access to Supplier Partnerships: Host agencies typically have established relationships with suppliers, allowing travel agents to access better rates and special deals for their clients.


Travel Agent Benefits

Consider some additional perks that come with being a travel agent:


- Flexible Work Schedule: Travel agents often have the freedom to set their own schedules and work from anywhere, making it an appealing career choice for many.

- Commission Opportunities: By leveraging supplier partnerships, agents can benefit from commissions, allowing them to earn money while assisting clients in planning memorable trips.

- Travel Discounts: Agents commonly have opportunities to travel at discounted rates, gaining firsthand experience that they can share with their clients.


Expert Opinions on the Future of Travel Agents


The Ongoing Relevance of Travel Agents

Many travel experts argue that travel agents are becoming more relevant than ever, rather than obsolete. Online booking platforms often serve as tools for travel agents rather than replacements. As clients increasingly demand personalized and curated experiences, travel agents are rising to meet this need, ensuring their ongoing presence in the industry remains secure.


Person using a laptop with CRM dashboard showing graphs and data. Sitting relaxed on wooden floor. Focus on screen displaying analytics.

How Technology Enhances Travel Agent Services

Technology serves a dual role in the travel industry; while it can simplify DIY bookings, it also enhances travel agents' capabilities:


- CRM Software: Customer Relationship Management systems help agents manage their client relationships and streamline communication efforts effectively.

- Travel Planning Tools: By utilizing the latest travel technology, agents can create itineraries and manage bookings seamlessly, allowing for improved efficiency and client satisfaction.


Conclusion: Keeping Travel Agents Relevant

In conclusion, the query “Are Travel Agents Still a Thing?” is met with a strong affirmation from industry experts. The blend of personalized service, industry expertise, and access to exclusive resources ensures that travel agents remain a valuable asset for travelers in this digital age. By capitalizing on available certification and training resources, utilizing host agency support, and forming solid supplier partnerships, travel agents can not only survive but thrive in an increasingly competitive landscape.


If you’re considering a career in travel or looking for ways to optimize your current travel business, remember: there are resources available to guide and support you. Embrace the journey and explore the opportunities that lie ahead. Happy travels!


bottom of page