// In Site Code (make sure Dev Mode is enabled) import wixLocation from 'wix-location'; import { session } from 'wix-storage'; $w.onReady(() => { // Check for the gclid parameter in the URL const gclid = wixLocation.query["gclid"]; if (gclid) { // Store it in session storage (persists during the visitor’s session) session.setItem("gclid", gclid); console.log("gclid captured:", gclid); } });
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5 Myths About the CLIA Card for Travel Agents, Debunked

  • 5 minutes ago
  • 3 min read

June 1, 2026

myth vs reality

In the travel industry, knowledge is power, and credibility is king. Among the most valuable tools for travel agents is the Cruise Lines International Association (CLIA) card. However, various myths surrounding this credential can confuse agents, especially those new to cruise travel. In this blog post, we’ll debunk five common myths surrounding the CLIA card for travel agents, shedding light on its true value and the real advantages it offers. From professional training opportunities to career-building benefits in cruise travel, we’ll break down why the CLIA card matters. If you have questions along the way, be sure to check out our CLIA card FAQ for additional details and clarity.


Myth 1: The CLIA Card is Just a Piece of Paper

Many travel agents assume that the CLIA card is merely a decorative credential with little practical use. However, that couldn't be further from the truth.


The Reality:

- Industry Recognition: The CLIA card serves as an official credential recognized across the travel industry, highlighting your professionalism and commitment to expanding your cruise travel knowledge.

- Access to Resources: This card provides agents with access to a wealth of resources, including exclusive training programs, webinars, and events held by CLIA that can enhance their skills and marketability.


Myth 2: There aren’t many advantages to having a CLIA card

Gateway agents can successfully sell cruise packages under our CLIA industry ID without holding their own CLIA card. However, obtaining this credential offers significant advantages and added professional benefits.


The Reality:

- Increased Credibility: The CLIA card enhances your credibility with clients. It is a signal that you are a trained professional, reinforcing their confidence in your advice and recommendations.

-Specialty Training: Agents with their own CLIA card unlock advanced training opportunities that deepen their cruise expertise and support long-term professional growth.

-Exclusive Travel Agent Rates: By earning their own CLIA card, agents can often access exclusive supplier discounts and special rates. (Other requirements may apply depending on the supplier.)


Travel agent

Myth 3: The CLIA Card is Only Useful for New Agents

There’s a misconception that the CLIA card serves only novice travel agents. In reality, experienced agents also stand to benefit greatly.


The Reality:

- Continuous Learning: The travel industry evolves rapidly, and the CLIA offers diverse agent training programs beneficial to agents at all career levels. These programs help you stay updated on industry trends and emerging cruise destinations.

- Career Advancement: The skills and knowledge gained from CLIA programs can lead to diverse careers in cruise travel. Whether you're aiming for a managerial role or looking to specialize in specific cruise types, the CLIA card supports that journey.


Myth 4: It's Expensive to Obtain a CLIA Card

Financial concerns often deter agents from applying for the CLIA card, leading them to perceive it as a costly endeavor.


The Reality:

- Affordable Investment: In fact, obtaining a CLIA card is relatively affordable compared to the potential revenue it can generate. The cost represents an investment in your career that can yield significant returns through commissions and referrals.

- Host Agency Benefits: Many host agencies, including Gateway Travel, offer valuable host agency benefits that can help cover the costs associated with obtaining your CLIA card. Checking with your host agency can alleviate financial concerns.


cruise

Myth 5: The CLIA Card is Only About Cruises

Some agents mistakenly think the CLIA card is only beneficial for selling cruises, overlooking its broader advantages.


The Reality:

- Wider Travel Expertise: While the CLIA is recognized for cruise-specific training, the skills acquired are transferable across the travel industry. An understanding of cruising allows you to enhance your overall travel selling abilities, especially as clients often seek comprehensive travel experiences.

- Networking Opportunities: The relationships you build as a CLIA cardholder extend beyond cruises. Engaging with various travel professionals can open doors to multiple segments of the industry, fostering collaboration and referrals.


Conclusion

The CLIA card is a powerful tool for travel agents that far surpasses a simple credential. It delivers valuable resources, enhances your credibility, and creates pathways to diverse careers in cruise travel. As we’ve explored, debunking these myths highlights the real benefits of obtaining a CLIA card. So, if you’re ready to elevate your travel selling career, consider applying for your CLIA card today!


If you have any more questions, don't hesitate to check our CLIA card FAQ for additional information and resources. Embrace the opportunity to grow your expertise and take your career in cruise travel and beyond to the next level!

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